The YouGov Gift Giving Research 2007

The VA was established as a trade body in 1996 to represent the key players in the £3.2bn gift vouchers, gift cards and stored value solutions market. It provides an information and reference point for both voucher and gift card suppliers and customers, and is at the forefront of issues affecting the industry. Its main objective is to raise the profile and use of vouchers and gift cards within the UK, promoting the industry to consumers, businesses, government and other interested parties.