Kaldi’s mission is to transform the savings habits of Gen Z & Millennials by getting them to save earlier & better. Kaldi is building a “save while you shop” app that auto-invests cashback from the UK’s biggest brands. Kaldi seamlessly shifts users savings into their choice of low-cost equity index funds, providing a healthy, effective and inclusive solution to saving, and shifts the relationship between users and brands from transactional to emotional by ensuring that Kaldi Merchants customer rewards get the recognition they deserve.
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