Consumer Data Reports

GCVA Consumer Report January 2025

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Topline Takeaways:

Retail spending growth slowed to 2.1% in 2024 off the back of receding inflation

Physical gifting outperformed Gift Cards over Christmas 2024

Self-use purchasing increased across both November and December

Online physical cards outperformed over peak 2024

Digital gift cards experienced a dip against strong comparatives

Single brand/retail gift cards reign supreme over Christmas

Experience, Leisure, and Gaming gift cards all viewed as strong gifting options

UK consumers see gift cards as a medium for supporting local businesses

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