GCVA Consumer Report April 2023
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GCVA Consumer Report April 2023
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Explore our membership optionsSee top-line findings below:
Inflation continues to impact spending on non-essential items, with UK retail spend forecast to be £374.9bn in ’23
Retail gift card purchasing at its highest level since we began tracking – shoppers continue to prioritise key occasions
Opportunities for employers to leverage gift cards as a support mechanism – the proportion buying them via an employee benefit programme was higher than in both February ’23 and March ’22
Consecutive months of solid performance for digital – shoppers are comfortable using digital gift cards, and more operators are investing in digital options
Experience gift cards experience lower demand, though it should remain robust for those who choose to staycation this summer
Leisure activities (travel, theatre tickets, spa days) saw an increase over March ’22 – a sign that businesses are almost back to full capacity
Gift card demand was weaker over March ‘22, though there are plentiful opportunities for the industry to promote the benefits in the current climate
Get notified about coming research and other gift card news.
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