Consumer Data Reports
GCVA Consumer Report April 2024
Full content is restricted access for members only.
Explore our membership optionsTopline findings below:
Gift purchasing in March showed slight growth compared to February 2024
Self-use purchasing held up better, with 7.7% purchasing for self-use over March 2024
The rate of digital purchasing was at its highest in Mach 2023
The proportion purchasing single-brand gift cards declined
Experience and leisure gift cards saw Y-O-Y purchasing growth among gift card buyers
