GCVA Consumer Report August 2023

See top-line findings below: 

• There are plentiful opportunities for the industry to promote the benefits of gift cards in the current climate

• Amid the impact to employees of the cost-of-living crises, work benefits and reward schemes represent an effective medium through which to funnel additional financial support

• The proportion of gift card buyers purchasing a physical gift card online increased to 34.4% over July 2023, up slightly vs. both June 2023 and July 2022

• Demand for retail gift cards is being boosted by more experiential and sustainable physical options

• Demand should remain robust among UK consumers choosing to forgo foreign holidays, amid cost-of-living pressures