Consumer Data Reports

GCVA Consumer Report September 2024

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Take a look at our topline findings below:

  • 30.3% of UK consumers purchased gifts of any form over August 2024.

  • Online Channels will grow by 2.8% in 2024 following a rise 0.6% in 2023.

  • Demand for experience related gift card types boosted by ‘day-cations’

  • 26.5% of those that purchased gift cards for someone else cited to ‘support local businesses or my local highstreet’

  • Among purchasers, 20.1% bought a gift card through an employee benefits programme.

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