GCVA Consumer Report September 2024

Take a look at our topline findings below:

• 30.3% of UK consumers purchased gifts of any form over August 2024.

• Online Channels will grow by 2.8% in 2024 following a rise 0.6% in 2023.

• Demand for experience related gift card types boosted by ‘day-cations’

• 26.5% of those that purchased gift cards for someone else cited to ‘support local businesses or my local highstreet’

• Among purchasers, 20.1% bought a gift card through an employee benefits programme.