GCVA Consumer Report January 2024

The GCVA December Consumer Data Report, delivered by GlobalData

• Christmas 2023 saw UK consumers look to make fewer, more considered purchases, both in terms of the number of overall gifts bought, but also the recipients purchased for

• With many consumers feeling financially under pressure over the festive period, work programmes have been a good route to provide additional support

• Despite the rise of digital, physical gifts cards are viewed as a more thoughtful Christmas gifting option

• Experience gift cards have borne the brunt of a return to holidaying abroad, and the more general greater financial priority placed on the main summer holiday.

• Weak gifting demand over December performance comes against the backdrop of UK shoppers feeling greater pressure on their disposable incomes