Consumer Data Reports

GCVA Consumer Report May 2024

Full content is restricted access for members only.

Explore our membership options

See top-line findings below:

  • Multistore gift cards outperformed over April 2024. with 36.0% of purchasers, compared to 33.9% in April 2023

  • High inflation has boosted performance of the gifting market

  • There was an increase in self-use purchasing, with 8.1% buying over April 2024 vs. 7.4% in April 2023

  • Over 20.8% consumers bought a physical gift card through an employee benefits programme, marking a Y-o-Y and M-o-M increase

  • Leisure gift cards saw year-on-year purchasing growth among gift card buyers

Download GCVA Consumer Report May 2024

Share on social media

Get notified about coming research and other gift card news.

Other research

The latest research from GCVA