As well as generating much needed revenue for charities, the scheme offers a slow fashion alternative for conscious gift card shoppers, who want to support a circular economy. Consumers know that their gift will help make everyday lives more sustainable by reducing landfill and giving preloved clothes, furniture, household goods and appliances and toys a new lease of life. Available as a physical card and e-voucher, the scheme will also appeal to councils, charities and other support agencies that provide direct support to individuals and families suffering from financial hardship.

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