GCVA Executive Board and Team
Find out more about the people who bring the GCVA to life
The GCVA Team
The GCVA team are creative problem-solvers, bringing a wealth of knowledge and talent to work on member services, events, research and communications. Their job is to ensure the GCVA membership’s needs are met, advocate for the gift card industry, and bring together an international community for collaboration, discussion and networking.
The GCVA Executive Board
The GCVA’s executive team have a broad range of skills and expertise from various sectors of the industry, including retail, service providers and international members. Elected from the membership, the Board work closely with the GCVA to develop strategic roadmaps, driving our thriving industry forward – and push gift cards further up the agenda in business and government.


James Malia
GCVA Executive Co-Chair, President, Europe – Prezzee UK Ltd

Annabel Le May
Senior Commercial Lead, Gift Cards – John Lewis Partnerships


Sarah Isherwood
Gift & Partnerships Manager – Mitchells & Butlers PLC





Rob Coulstock
Business Unit Director – Commercial Development, InComm Europe
Our members
Meet the fantastic GCVA members and get in touch to network
























































































