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2020: The Shop Local Revolution
2020 accelerated high-street change, and Miconex used town and city gift cards to drive local recovery. The company added 17 new programmes this year, taking the total past 50, and shares the trends shaping how places can encourage people to shop local after an extraordinary year for retail.
How to run a successful Gift Card Programme in Emerging Markets
Launching gift cards in emerging markets takes timing, belief and a simpler offer than mature markets expect. Merit sets out five rules from its work abroad — starting with analysing success metrics rather than assuming technology is the barrier — for programmes that can overcome a first “no”.
Doing our bit in lockdown with victims of fraud – Could you too?
Fraudsters operate anytime day or night, and fraud has increased dramatically during lockdown as a captured audience is sitting reading emails, and answering phones locked up at home.
In the spotlight with… Giftcloud
Greg LeTocq, MD and co-founder of Giftcloud, talks about taking physical gift cards digital. After Vouchercloud, the team launched the UK’s first digital gift card mall in 2014, focusing on real-time purchase and fulfilment efficiencies for brands and, increasingly, the B2B market.
In the spotlight with… Reward Cloud
Gareth Gillatt, co-founder of the Brighton-based digital gift card network, reveals what attracted them to the gift card industry and what’s in the pipeline for 2017.