Tag: GCVA Team
Dr Hannah Shimko Appointed as Director General of the Gift Card and Voucher Association (GCVA)
The GCVA has appointed Dr Hannah Shimko as Managing Director from 10 April 2024. Formerly CEO of the Online Dating and Discovery Association, she brings trade-association leadership in membership growth, policy and communications. Co-Chairs Siobhan Moore and Adam Hobbs said her experience was exactly what the GCVA needed.
Gift card industry leaders, GCVA, launch a new web presence with support from Bravand
The GCVA has launched a new public website and digital suite with Bravand, built to showcase the association’s community, insight and services. The component-based site, powered by Versoly, is designed to work across devices and reflects eight years of a more energetic, community-led organisation.
GCVA Conference ’24 Sales Deck
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Cost of Living 2023 Update: Consumers Turn to Gift Cards Amidst Budget Cuts
The Gift Card and Voucher Association (GCVA) has released new research highlighting the growing impact of the cost of living crisis on gifting habits.
2020: The Shop Local Revolution
2020 accelerated high-street change, and Miconex used town and city gift cards to drive local recovery. The company added 17 new programmes this year, taking the total past 50, and shares the trends shaping how places can encourage people to shop local after an extraordinary year for retail.
How to run a successful Gift Card Programme in Emerging Markets
Launching gift cards in emerging markets takes timing, belief and a simpler offer than mature markets expect. Merit sets out five rules from its work abroad — starting with analysing success metrics rather than assuming technology is the barrier — for programmes that can overcome a first “no”.