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How to run a successful Gift Card Programme in Emerging Markets
Launching gift cards in emerging markets takes timing, belief and a simpler offer than mature markets expect. Merit sets out five rules from its work abroad — starting with analysing success metrics rather than assuming technology is the barrier — for programmes that can overcome a first “no”.
In the spotlight with… Giftcloud
Greg LeTocq, MD and co-founder of Giftcloud, talks about taking physical gift cards digital. After Vouchercloud, the team launched the UK’s first digital gift card mall in 2014, focusing on real-time purchase and fulfilment efficiencies for brands and, increasingly, the B2B market.